Understanding Who the “Media” Is
Types of Media Sources:
mainstream media – The traditional news outlets in TV, radio and print, most having been around many decades, and some for centuries.
orthodox media – I prefer the term orthodox media to describe all of the mainstream outlets other than the right-leaning Fox News, National Review, the NY Post, Washington Times, etc., which I would also categorize as mainstream. In other words, while these right-leaning outlets are mainstream, they are not part of the left-leaning orthodox media.
new media – This is the blogging community and news magazine type internet sites like Breitbart and the Huffington Post.
social media – Posting platforms often combined with comment features like Twitter, Facebook, Reddit and Free Republic.
talk radio – Talk radio is sort of a modern-day town hall meeting where the moderator (talk show host) interacts with the participants (callers) for the enlightenment of those gathered in the hall (listeners). This may or may not include a featured guest or guests.
aggregators – News feeds like RSS and Google News that allow for customization.
online libraries – Sort of like internet encyclopedias, usually with a specific focus like the Heritage Foundation, the Cato Institute and Deprogramming Liberalism, but some are more general like Wikipedia.
fact checkers – Self-appointed guardians of truth including PolitiFact and FactCheck.
media watchdogs – Websites who analze the media itself like NewsBusters and MediaMatters.
Types of Media Personnel:
reporters – This is the quintessential newshound. Off the top of my head, I cannot name one actual real reporter today – well, maybe Jake Tapper on a part-time basis. (However, I specialize in ideology, not hard news, so there are likely good reporters that are not prominent in the mainstream that I am unaware of. At least, I hope there are…) Reporters report – they don’t pontificate. They present no opinion or spin. If a media person displays an agenda they are not a reporter. The reporter’s goal is always to be incidental to the story, or in new-speak; objective. They possess recognized official media access credentials.
journalists – These are today’s reporter-wannabies. Journalists are all over the mainstream media, but especially in the orthodox media. They too have access credentials, but they are hardly newshounds in their so-called reporting. They wish to pass themselves off as objective, but can’t help themselves from injecting their own opinions, spin and agenda into their reporting.
journolists – Liberal journalists that are keen to join with other journolists to collectively promote the liberal agenda when supposedly reporting the news. This branch of the media began as an exclusive and private Google Group that was exposed for colluding to trash Sarah Palin. Many possess access credentials.
columnists – Recognized for their specialties, columnists are professional opinion-makers, usually producing a weekly column in print and/or on the internet for mainstream news outlets. Many possess access credentials.
contributing columnists – These are the amateur versions of the professional columnists, usually writing for the new media such as the Huffington Post. Few possess access credentials.
professional bloggers – Employed at new media news sites, they are often journalists-of-a-sort, but usually declare their bias upfront, or the site they blog for does. They may or may not possess access credentials.
amateur bloggers – Amateur bloggers are like modern freelance journalists in a way, but they run their own new media outlets instead of supplying the mainstream media. Bloggers are usually up front about their bias and often wear it on their sleeve. They seldom have access credentials.
sting journalists – Specialize in clandestine or interview evidence gathering (often video) with the purpose to expose corruption, hypocrisy, ignorance on issues, etc. They may or may not possess access credentials.
old-style media icons – The old-style media icons were usually news anchors or columnists of great longevity or special note in breaking a big news story. They possess recognized official media access credentials.
new-style media icons – Break new ground in new media reporting or news aggregation. Often possess access credentials.
talk radio hosts – Self-evident. May be mere facilitators of the show asking questions of expert guests, or may be the focus of the show in opinion making and news delivery. Seldom have access credentials.
talking heads – Television news and politics show hosts. Often possess media access credentials.
panelists – Usually media people invited as guests to discuss issues within a roundtable format on talking head shows. May possess access credentials if they are professional media-types.
analysts – Usually are journalists who specialize in certain areas. May be seen on television and/or in print. Often have access credentials.
resident experts – Often are non-media specialists being groomed in the professional media, regularly brought in to consult on specific issues on talking head shows. May have certain access credentials.
guest experts – One-off or seldom seen specialists who appear on talking head shows for a specific issue. No access credentials.
posters/diarists – Write issue posts on social sites on a regular basis. No access credentials.
commenters – Comment below articles on the internet. No access credentials.
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